Southern Province Strengthens Hospitality Standards Through #NaYombi Campaign
On 23 October 2026, in Huye District, the Deputy CEO of the Rwanda Development Board (RDB), Juliana Muganza, joined Southern Province Governor Alice Kayitesi, Huye District Vice Mayor in charge of Economic Development André Kamana, and representatives of the Rwanda Chamber of Tourism in engaging tourism and hospitality stakeholders as part of the nationwide #NaYombi campaign.
The engagement focused on improving service delivery in the tourism and hospitality sector, with particular emphasis on customer care, professionalism and ensuring memorable experiences for visitors.
In her remarks,Deputy CEO of the Rwanda Development Board (RDB), Juliana Muganza emphasized that having attractive tourism destinations alone is not enough to make visitors return. She noted that the quality of hospitality and the way visitors are welcomed and served play a crucial role in promoting Rwanda as a preferred tourism destination.
“Southern Province has many attractions for visitors, but that alone is not enough. How we welcome and take care of our visitors is what encourages them to return and recommend Rwanda to others,” she said.
She urged businesses in the sector to invest in staff training, actively listen to customer feedback, promptly address complaints and continuously monitor service quality to meet and exceed visitors' expectations.
In her opening remarks, Governor Alice Kayitesi appreciated the initiative and commended the collaboration among institutions and stakeholders in the tourism and hospitality sector. She emphasized the importance of bringing together hospitality agencies and service providers to strengthen coordination and improve the quality of services offered to customers.
The Governor further reminded stakeholders that while the services and products they offer are important, customers remain their greatest priority. She urged them to understand and respond to clients' needs, noting that customer expectations should guide the way businesses deliver their services.
The engagement reaffirmed Southern Province's commitment to strengthening its tourism and hospitality industry by promoting a culture of excellent service, professionalism and customer satisfaction, contributing to the growth of tourism and the province's economy.
